Value beyond measure - what really matters
Brand world and sustainability world are full of clever people. If they got together they could redefine value and save us all from misery.
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- Jun 13
- 5 min
Redefining Value. Getting sustainability right.
Brands should embrace sustainability as an opportunity to redefine value - it's an amazing opportunity. One that brand world has missed.
34 views
- May 25
- 6 min
Brands are getting sustainability wrong
Brands are terrible at dealing with sustainability. Treating it as a risk or a product feature. They could do so much more - and should.
142 views
- Apr 6
- 5 min
Competitive edge in a finite world
Our economic system disregards all natural constraints. Marketing and branding has aided and abetted this destruction. Time for a change.
24 views
- Dec 13, 2022
- 6 min
Just $1? Undervaluing conservation
Conservation is intrinsically valuable - but that value can't be recognised within commodity supply chains
33 views
- Nov 21, 2022
- 7 min
Business is screwing up nature
If a single commodity supply chain penetrates a landscape it creates a massive environmental and economic distortion. Time for change.
46 views
- Feb 18, 2022
- 6 min
Buy-in not buying. The marketing of 'good'
Sustainability is not a product feature. How we market "good" needs to be an appeal to values and identity.
58 views
- Jan 6, 2022
- 6 min
Water - the future for 'proper' sustainability brands?
the task for brand in water is groundbreaking - get people to use less and pay more. Every sustainability brand will face the same challenge
27 views
- Nov 2, 2021
- 5 min
Keeping it Simple? Now that's Stupid
The pursuit of Silver Bullets and an obsession with standards are not helping with climate "What's the single most effective thing I can...
106 views
- Sep 3, 2021
- 3 min
Regenerative Fund for Nature supports Good Growth in Mongolia
A Good day for Good Growth We're thrilled that Kering and Conservation International's "Regenerative Fund for Nature" has chosen to...
108 views
- Jun 23, 2021
- 4 min
Work with nature, design for place
Regenerative businesses don't have 'supply chains' Not in the conventional sense at least. As we start making our first products through...
55 views
- Feb 22, 2021
- 5 min
How brands can restore nature
We forgot not just who we were, but where we were The past year or so has been like waking from a dream. Once we started building the...
123 views
- Jan 26, 2021
- 9 min
How to reconnect humans to nature?
Humans have become disconnected from nature - if we're going to fix the planet we need to fix that.
85 views
- Sep 17, 2020
- 6 min
Place - not product - is at the heart of regenerative business
Product centric, industrialised businesses can never be regenerative. A regenerative business must subordinate product to place.
65 views
- Aug 28, 2020
- 5 min
Chigertei
A glimpse at our pilot ecosystem in western Mongolia About 36 very bumpy hours in a Land Cruiser from Ulaan Bataar will take you west to...
70 views
- Aug 27, 2020
- 5 min
Our bottom line: environment first
We became extractive and we did not notice. Time to to reset our notion of "what matters".
61 views
- Jun 2, 2020
- 7 min
Confessions - the customer is not King and other heresies
Most of what we've been taught about business, markets and economics is untrue. Time for the red pill.
84 views
- Apr 2, 2020
- 5 min
After the virus - one big change
"If there is a battle between the planet and mankind, the planet will win" "what's the exit strategy?" is a big question without any kind...
114 views
- Mar 28, 2020
- 5 min
We have become slaves to consumption - it is destroying the world
From next week my partner and I can no longer live together. I am not a citizen in this bit of Asia and do not perform an "essential"...
71 views
- Mar 12, 2020
- 3 min
Going Beyond Brand Bullshit
William Gibson’s novel The Peripheral is a great novel. In it a character from the past has to pretend to be, in the present, a...
67 views
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