Good Growth Advisors

Regenerative businesses don't have 'supply chains' Not in the conventional sense at least. As we start making our first products through Good Growth we've come to focus on what we really mean by "ecosystem out". A conventional supply chain sees an ecosystem - a place - at best as a "source of raw material". The design process starts at the other end of the chain, say in a studio in Milan, where the decision is made to make a wonderful cashmere cardy in beautiful colours. Then

We forgot not just who we were, but where we were The past year or so has been like waking from a dream. Once we started building the Good Growth Company we began to realise that pretty much everything we'd been taught - about economics and brands - was wrong. Good Growth means human wellbeing integrated with the health of the planet. Living with nature, not from it. The Good Growth system requires a reordering of priorities - relegating pursuit of profit (and scale) to a sup

Divorcing the product from the people that made it - and everything they stand for - is at the root of the problem of globalised consumerism

Get married for love For much of my working life I've wrestled with the problems of partnership - or rather the wrong partners in business. I think collaboration is one of the most powerful forces in business but all too often I see businesses make terrible choices in which partners they collaborate with. One of my favourite brands was a little Norwegian electric car maker called Think who made ahead-of-their-time electric city cars. The Norwegians loved it - but as in many a

Doing good is not - and never can be - a marketing campaign.

Last year I did something I suspect I will never do again in my life. I took a shower in an aeroplane. It was amazing to step off the plane in London properly scrubbed and ready for action. All on the back of some quality sleep in my bedroom-cubicle type thing with an ensuite bathroom. The plane was an A380 – that massive double decker behemoth that this week ceased production due to lack of demand. I’m kind of sad but not sad. Being on an A380 always felt a bit like being on

Is ‘growth’ always a good thing? I’ve been in ‘growth’ my entire working life. It’s been the goal of (just about) every organisation I’ve worked at or advised. They’ve all wanted to grow: grab more market share; break into a new category; drive up margins; scale new propositions; hire more staff; have a bigger footprint etc. When I first arrived at VW the brand had been on a 7 or 8 year run of growth in a rising market (which came to a shuddering halt pretty much the same day