Nick Keppel-Palmer
Clothing's 'opioid' problem
All the growth in clothing since 1970 is in synthetics. 16KGs of stuff for every human on the planet - every year - is too much
top of page
Nick Keppel-Palmer
- Apr 16
- 1 min
The problem with your cashmere sweater
Fast Company on cashmere and Mongolia. Grateful for the shout out for Good Growth. Our perspective comes from seeing the apparel chains...
Nick Keppel-Palmer
- Apr 15
- 1 min
Sheep 11458
Sheep 11458 by Alice Robinson. I love it. Her Royal College of Art MA project focused on making as much as possible from just one sheep,...
Nick Keppel-Palmer
- Jun 26, 2023
- 4 min
Value beyond measure - what really matters
Brand world and sustainability world are full of clever people. If they got together they could redefine value and save us all from misery.
Nick Keppel-Palmer
- Jun 13, 2023
- 5 min
Redefining Value. Getting sustainability right.
Brands should embrace sustainability as an opportunity to redefine value - it's an amazing opportunity. One that brand world has missed.
Nick Keppel-Palmer
- May 25, 2023
- 6 min
Brands are getting sustainability wrong
Brands are terrible at dealing with sustainability. Treating it as a risk or a product feature. They could do so much more - and should.
Nick Keppel-Palmer
- Apr 6, 2023
- 5 min
Competitive edge in a finite world
Our economic system disregards all natural constraints. Marketing and branding has aided and abetted this destruction. Time for a change.
Nick Keppel-Palmer
- Dec 13, 2022
- 6 min
Just $1? Undervaluing conservation
Conservation is intrinsically valuable - but that value can't be recognised within commodity supply chains
Nick Keppel-Palmer
- Nov 21, 2022
- 7 min
Business is screwing up nature
If a single commodity supply chain penetrates a landscape it creates a massive environmental and economic distortion. Time for change.
Nick Keppel-Palmer
- Feb 18, 2022
- 7 min
Buy-in not buying. The marketing of 'good'
Sustainability is not a product feature. How we market "good" needs to be an appeal to values and identity.
Nick Keppel-Palmer
- Jan 6, 2022
- 6 min
Water - the future for 'proper' sustainability brands?
the task for brand in water is groundbreaking - get people to use less and pay more. Every sustainability brand will face the same challenge
Nick Keppel-Palmer
- Nov 2, 2021
- 5 min
Keeping it Simple? Now that's Stupid
The pursuit of Silver Bullets and an obsession with standards are not helping with climate "What's the single most effective thing I can...
Nick Keppel-Palmer
- Sep 3, 2021
- 3 min
Regenerative Fund for Nature supports Good Growth in Mongolia
A Good day for Good Growth We're thrilled that Kering and Conservation International's "Regenerative Fund for Nature" has chosen to...
Nick Keppel-Palmer
- Jun 23, 2021
- 4 min
Work with nature, design for place
Regenerative businesses don't have 'supply chains' Not in the conventional sense at least. As we start making our first products through...
Nick Keppel-Palmer
- Feb 22, 2021
- 5 min
How brands can restore nature
We forgot not just who we were, but where we were The past year or so has been like waking from a dream. Once we started building the...
Nick Keppel-Palmer
- Jan 26, 2021
- 9 min
How to reconnect humans to nature?
Humans have become disconnected from nature - if we're going to fix the planet we need to fix that.
Nick Keppel-Palmer
- Sep 17, 2020
- 6 min
Place - not product - is at the heart of regenerative business
Product centric, industrialised businesses can never be regenerative. A regenerative business must subordinate product to place.
Nick Keppel-Palmer
- Aug 28, 2020
- 5 min
Chigertei
A glimpse at our pilot ecosystem in western Mongolia About 36 very bumpy hours in a Land Cruiser from Ulaan Bataar will take you west to...
Nick Keppel-Palmer
- Aug 27, 2020
- 5 min
Our bottom line: environment first
We became extractive and we did not notice. Time to to reset our notion of "what matters".
Nick Keppel-Palmer
- Jun 2, 2020
- 7 min
Confessions - the customer is not King and other heresies
Most of what we've been taught about business, markets and economics is untrue. Time for the red pill.
bottom of page