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Nick Keppel-Palmer
Apr 23, 20245 min read
Clothing's 'opioid' problem
All the growth in clothing since 1970 is in synthetics. 16KGs of stuff for every human on the planet - every year - is too much


Nick Keppel-Palmer
Apr 16, 20241 min read
The problem with your cashmere sweater
Fast Company on cashmere and Mongolia. Grateful for the shout out for Good Growth. Our perspective comes from seeing the apparel chains...

Nick Keppel-Palmer
Apr 15, 20241 min read
Sheep 11458
Sheep 11458 by Alice Robinson. I love it. Her Royal College of Art MA project focused on making as much as possible from just one sheep,...

Nick Keppel-Palmer
Jun 26, 20234 min read
Value beyond measure - what really matters
Brand world and sustainability world are full of clever people. If they got together they could redefine value and save us all from misery.


Nick Keppel-Palmer
Jun 13, 20235 min read
Redefining Value. Getting sustainability right.
Brands should embrace sustainability as an opportunity to redefine value - it's an amazing opportunity. One that brand world has missed.


Nick Keppel-Palmer
May 25, 20236 min read
Brands are getting sustainability wrong
Brands are terrible at dealing with sustainability. Treating it as a risk or a product feature. They could do so much more - and should.


Nick Keppel-Palmer
Apr 6, 20235 min read
Competitive edge in a finite world
Our economic system disregards all natural constraints. Marketing and branding has aided and abetted this destruction. Time for a change.


Nick Keppel-Palmer
Dec 13, 20226 min read
Just $1? Undervaluing conservation
Conservation is intrinsically valuable - but that value can't be recognised within commodity supply chains


Nick Keppel-Palmer
Nov 21, 20227 min read
Business is screwing up nature
If a single commodity supply chain penetrates a landscape it creates a massive environmental and economic distortion. Time for change.


Nick Keppel-Palmer
Feb 18, 20227 min read
Buy-in not buying. The marketing of 'good'
Sustainability is not a product feature. How we market "good" needs to be an appeal to values and identity.


Nick Keppel-Palmer
Jan 6, 20226 min read
Water - the future for 'proper' sustainability brands?
the task for brand in water is groundbreaking - get people to use less and pay more. Every sustainability brand will face the same challenge


Nick Keppel-Palmer
Nov 2, 20215 min read
Keeping it Simple? Now that's Stupid
The pursuit of Silver Bullets and an obsession with standards are not helping with climate "What's the single most effective thing I can...


Nick Keppel-Palmer
Sep 3, 20213 min read
Regenerative Fund for Nature supports Good Growth in Mongolia
A Good day for Good Growth We're thrilled that Kering and Conservation International's "Regenerative Fund for Nature" has chosen to...


Nick Keppel-Palmer
Jun 23, 20214 min read
Work with nature, design for place
Regenerative businesses don't have 'supply chains' Not in the conventional sense at least. As we start making our first products through...


Nick Keppel-Palmer
Feb 22, 20215 min read
How brands can restore nature
We forgot not just who we were, but where we were The past year or so has been like waking from a dream. Once we started building the...


Nick Keppel-Palmer
Jan 26, 20219 min read
How to reconnect humans to nature?
Humans have become disconnected from nature - if we're going to fix the planet we need to fix that.


Nick Keppel-Palmer
Sep 17, 20206 min read
Place - not product - is at the heart of regenerative business
Product centric, industrialised businesses can never be regenerative. A regenerative business must subordinate product to place.


Nick Keppel-Palmer
Aug 28, 20205 min read
Chigertei
A glimpse at our pilot ecosystem in western Mongolia About 36 very bumpy hours in a Land Cruiser from Ulaan Bataar will take you west to...


Nick Keppel-Palmer
Aug 27, 20205 min read
Our bottom line: environment first
We became extractive and we did not notice. Time to to reset our notion of "what matters".

Nick Keppel-Palmer
Jun 2, 20207 min read
Confessions - the customer is not King and other heresies
Most of what we've been taught about business, markets and economics is untrue. Time for the red pill.
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