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Brands to reconnect us to nature

Feb 22
5 min

Brands to reconnect us to nature

We forgot not just who we were, but where we were The past year or so has been like waking from a dream. Once we started building the Good Growth Company we began to realise that pretty much everything we'd been taught - about economics and brands - was wrong. Good Growth means human wellbeing integrated with the health of the planet. Living with nature, not from it. The Good Growth system requires a reordering of priorities - relegating pursuit of profit (and scale) to a sup

After the virus - one big change I'd love to see

Because we're big....the size delusion

Feb 28, 2020
5 min

Because we're big....the size delusion

Get married for love For much of my working life I've wrestled with the problems of partnership - or rather the wrong partners in business. I think collaboration is one of the most powerful forces in business but all too often I see businesses make terrible choices in which partners they collaborate with. One of my favourite brands was a little Norwegian electric car maker called Think who made ahead-of-their-time electric city cars. The Norwegians loved it - but as in many a

Fake Good

Supply chain – a key aspect of Good Growth

Feb 19, 2019
4 min

Supply chain – a key aspect of Good Growth

Last year I did something I suspect I will never do again in my life. I took a shower in an aeroplane. It was amazing to step off the plane in London properly scrubbed and ready for action. All on the back of some quality sleep in my bedroom-cubicle type thing with an ensuite bathroom. The plane was an A380 – that massive double decker behemoth that this week ceased production due to lack of demand. I’m kind of sad but not sad. Being on an A380 always felt a bit like being on

Good growth?

Oct 9, 2018
6 min

Good growth?

Is ‘growth’ always a good thing? I’ve been in ‘growth’ my entire working life. It’s been the goal of (just about) every organisation I’ve worked at or advised. They’ve all wanted to grow: grab more market share; break into a new category; drive up margins; scale new propositions; hire more staff; have a bigger footprint etc. When I first arrived at VW the brand had been on a 7 or 8 year run of growth in a rising market (which came to a shuddering halt pretty much the same day