The components of a redefined value system. Regenerative value - embracing head and heart. Where brand and sustainability strategy meet.

Putting a value on nature - specifically nature uplift as a welath creating activity - is transformative. A key pillar of value redefined .

Combining brand and sustainability points to a planet friendly form of value creation. Identity - with places, with people.

Redefining value is the crucial first step to decoupling our system from destructive volume addiction. Brand strategy can help.

To fix the planet we need a new value system. More from less. This is where brand strategy and sustainability intersect.

All the growth in clothing since 1970 is in synthetics. 16KGs of stuff for every human on the planet - every year - is too much

Fast Company on cashmere and Mongolia. Grateful for the shout out for Good Growth. Our perspective comes from seeing the apparel chains...

Sheep 11458 by Alice Robinson. I love it. Her Royal College of Art MA project focused on making as much as possible from just one sheep,...

Brand world and sustainability world are full of clever people. If they got together they could redefine value and save us all from misery.

Brands should embrace sustainability as an opportunity to redefine value - it's an amazing opportunity. One that brand world has missed.

Georgians love stories. Biograpi is a brand that is built on stories of origin.

Brands are terrible at dealing with sustainability. Treating it as a risk or a product feature. They could do so much more - and should.

Our economic system disregards all natural constraints. Marketing and branding has aided and abetted this destruction. Time for a change.

Stories shape identity. Telling stories helps create communities. Stories are central to the brand strategy for this new Georgian business

Most places don't have an NHS. In Georgia healthcare is a business. By necessity.

Conservation is intrinsically valuable - but that value can't be recognised within commodity supply chains

If a single commodity supply chain penetrates a landscape it creates a massive environmental and economic distortion. Time for change.

Sustainability is not a product feature. How we market "good" needs to be an appeal to values and identity.

the task for brand in water is groundbreaking - get people to use less and pay more. Every sustainability brand will face the same challenge

The pursuit of Silver Bullets and an obsession with standards are not helping with climate "What's the single most effective thing I can...