Value Redefined
Brand and sustainability come together to redefine value. A fundamental rethink of our economic system. Integrating our intuitive, instinctive sense of value into a business system.
Three pillars to value redefined
Nature
Uplift in nature as a balance sheet asset. Recognising nature stewardship as wealth creation and accounting for it accordingly
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Asset:
Nature uplift
Mechanism:
Landscape bonds
Origin
Stories of origin as value platforms. The value creating power of "terroir" applied to everything that comes from a regenerating landscape.
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Asset:
Story
Mechanism:
Landscape bonds, b2b purchase price
Identity
That feeling of kudos that comes from being associated with a good thing. The power and value of association and connection.
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Asset:
Kudos
Mechanism:
b2c sale price
Corporate investment
Individual investment
Regenerative Value
These value levers are interrelated.
​The opposite of an industrial, extractive mentality.
Value that goes beyond the narrow metrics of volume, efficiency and scale.
Distinct and different from the industrial model.
A fundamental shift in business strategy.
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Less stuff. More prosperity.
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Diversity of activity. Diversity of income. Diversity of value creation.
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Fundamentally collaborative. Shared interest. Shared investment.