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Nick Keppel-Palmer
Jun 45 min read
Nature Wealth - redefining value 3
Putting a value on nature - specifically nature uplift as a welath creating activity - is transformative. A key pillar of value redefined .
Nick Keppel-Palmer
Apr 2410 min read
More money, less stuff.
To fix the planet we need a new value system. More from less. This is where brand strategy and sustainability intersect.
Nick Keppel-Palmer
Jun 13, 20235 min read
Redefining Value. Getting sustainability right.
Brands should embrace sustainability as an opportunity to redefine value - it's an amazing opportunity. One that brand world has missed.
Nick Keppel-Palmer
Jun 13, 20232 min read
The power of origin stories
Georgians love stories. Biograpi is a brand that is built on stories of origin.
Nick Keppel-Palmer
May 25, 20236 min read
Brands are getting sustainability wrong
Brands are terrible at dealing with sustainability. Treating it as a risk or a product feature. They could do so much more - and should.
Nick Keppel-Palmer
Apr 6, 20235 min read
Competitive edge in a finite world
Our economic system disregards all natural constraints. Marketing and branding has aided and abetted this destruction. Time for a change.
Nick Keppel-Palmer
Jan 6, 20226 min read
Water - the future for 'proper' sustainability brands?
the task for brand in water is groundbreaking - get people to use less and pay more. Every sustainability brand will face the same challenge
Nick Keppel-Palmer
Jun 4, 20196 min read
Fake Good
Doing good is not - and never can be - a marketing campaign.
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