The components of a redefined value system. Regenerative value - embracing head and heart. Where brand and sustainability strategy meet.

Putting a value on nature - specifically nature uplift as a welath creating activity - is transformative. A key pillar of value redefined .

Combining brand and sustainability points to a planet friendly form of value creation. Identity - with places, with people.

Redefining value is the crucial first step to decoupling our system from destructive volume addiction. Brand strategy can help.

To fix the planet we need a new value system. More from less. This is where brand strategy and sustainability intersect.

All the growth in clothing since 1970 is in synthetics. 16KGs of stuff for every human on the planet - every year - is too much

Sheep 11458 by Alice Robinson. I love it. Her Royal College of Art MA project focused on making as much as possible from just one sheep,...

Brand world and sustainability world are full of clever people. If they got together they could redefine value and save us all from misery.

Brands should embrace sustainability as an opportunity to redefine value - it's an amazing opportunity. One that brand world has missed.

Georgians love stories. Biograpi is a brand that is built on stories of origin.

Our economic system disregards all natural constraints. Marketing and branding has aided and abetted this destruction. Time for a change.

Most places don't have an NHS. In Georgia healthcare is a business. By necessity.