Keppel&Co

Brands are terrible at dealing with sustainability. Treating it as a risk or a product feature. They could do so much more - and should.

Our economic system disregards all natural constraints. Marketing and branding has aided and abetted this destruction. Time for a change.

Most places don't have an NHS. In Georgia healthcare is a business. By necessity.

Doing good is not - and never can be - a marketing campaign.

Is ‘growth’ always a good thing? I’ve been in ‘growth’ my entire working life. It’s been the goal of (just about) every organisation I’ve...