Jun 135 minRedefining Value. Getting sustainability right.Brands should embrace sustainability as an opportunity to redefine value - it's an amazing opportunity. One that brand world has missed.
May 256 minBrands are getting sustainability wrongBrands are terrible at dealing with sustainability. Treating it as a risk or a product feature. They could do so much more - and should.
Apr 65 minCompetitive edge in a finite worldOur economic system disregards all natural constraints. Marketing and branding has aided and abetted this destruction. Time for a change.
Dec 28, 20226 minWhen healthcare is a business....Most places don't have an NHS. In Georgia healthcare is a business. By necessity.
Oct 9, 20186 minGood growth?Is ‘growth’ always a good thing? I’ve been in ‘growth’ my entire working life. It’s been the goal of (just about) every organisation I’ve...