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Redefining Value #2: Identity
Combining brand and sustainability points to a planet friendly form of value creation. Identity - with places, with people.
Nick Keppel-Palmer
May 29, 20248 min read


Could brand strategy be good for the planet?*
Redefining value is the crucial first step to decoupling our system from destructive volume addiction. Brand strategy can help.
Nick Keppel-Palmer
Apr 30, 20248 min read


More money, less stuff.
To fix the planet we need a new value system. More from less. This is where brand strategy and sustainability intersect.
Nick Keppel-Palmer
Apr 24, 202410 min read


Clothing's 'opioid' problem
All the growth in clothing since 1970 is in synthetics. 16KGs of stuff for every human on the planet - every year - is too much
Nick Keppel-Palmer
Apr 23, 20245 min read


Redefining Value. Getting sustainability right.
Brands should embrace sustainability as an opportunity to redefine value - it's an amazing opportunity. One that brand world has missed.
Nick Keppel-Palmer
Jun 13, 20235 min read


Brands are getting sustainability wrong
Brands are terrible at dealing with sustainability. Treating it as a risk or a product feature. They could do so much more - and should.
Nick Keppel-Palmer
May 25, 20236 min read


Competitive edge in a finite world
Our economic system disregards all natural constraints. Marketing and branding has aided and abetted this destruction. Time for a change.
Nick Keppel-Palmer
Apr 6, 20235 min read


When healthcare is a business....
Most places don't have an NHS. In Georgia healthcare is a business. By necessity.
Nick Keppel-Palmer
Dec 28, 20226 min read


Fake Good
Doing good is not - and never can be - a marketing campaign.
Nick Keppel-Palmer
Jun 4, 20196 min read


Good growth?
Is ‘growth’ always a good thing? I’ve been in ‘growth’ my entire working life. It’s been the goal of (just about) every organisation I’ve...
Nick Keppel-Palmer
Oct 9, 20186 min read
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