Redefining Value. Getting sustainability right.
Brands should embrace sustainability as an opportunity to redefine value - it's an amazing opportunity. One that brand world has missed.
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- May 25
- 6 min
Brands are getting sustainability wrong
Brands are terrible at dealing with sustainability. Treating it as a risk or a product feature. They could do so much more - and should.
142 views
- Apr 6
- 5 min
Competitive edge in a finite world
Our economic system disregards all natural constraints. Marketing and branding has aided and abetted this destruction. Time for a change.
24 views
- Dec 28, 2022
- 6 min
When healthcare is a business....
Most places don't have an NHS. In Georgia healthcare is a business. By necessity.
43 views
- Oct 9, 2018
- 6 min
Good growth?
Is ‘growth’ always a good thing? I’ve been in ‘growth’ my entire working life. It’s been the goal of (just about) every organisation I’ve...
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