Nick Keppel-Palmer5 days ago10 minMore money, less stuff. To fix the planet we need a new value system. More from less. This is where brand strategy and sustainability intersect.
Nick Keppel-Palmer6 days ago5 minClothing's 'opioid' problemAll the growth in clothing since 1970 is in synthetics. 16KGs of stuff for every human on the planet - every year - is too much
Nick Keppel-PalmerJun 13, 20235 minRedefining Value. Getting sustainability right.Brands should embrace sustainability as an opportunity to redefine value - it's an amazing opportunity. One that brand world has missed.
Nick Keppel-PalmerMay 25, 20236 minBrands are getting sustainability wrongBrands are terrible at dealing with sustainability. Treating it as a risk or a product feature. They could do so much more - and should.