Nick Keppel-PalmerApr 308 minCould brand strategy be good for the planet?*Redefining value is the crucial first step to decoupling our system from destructive volume addiction. Brand strategy can help.
Nick Keppel-PalmerApr 2410 minMore money, less stuff. To fix the planet we need a new value system. More from less. This is where brand strategy and sustainability intersect.
Nick Keppel-PalmerApr 235 minClothing's 'opioid' problemAll the growth in clothing since 1970 is in synthetics. 16KGs of stuff for every human on the planet - every year - is too much
Nick Keppel-PalmerJun 13, 20232 minThe power of origin storiesGeorgians love stories. Biograpi is a brand that is built on stories of origin.