Nick Keppel-Palmer
Could brand strategy be good for the planet?*
Redefining value is the crucial first step to decoupling our system from destructive volume addiction. Brand strategy can help.
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Nick Keppel-Palmer
- Apr 24
- 10 min
More money, less stuff.
To fix the planet we need a new value system. More from less. This is where brand strategy and sustainability intersect.
Nick Keppel-Palmer
- Apr 23
- 5 min
Clothing's 'opioid' problem
All the growth in clothing since 1970 is in synthetics. 16KGs of stuff for every human on the planet - every year - is too much
Nick Keppel-Palmer
- Apr 6, 2023
- 5 min
Competitive edge in a finite world
Our economic system disregards all natural constraints. Marketing and branding has aided and abetted this destruction. Time for a change.
Nick Keppel-Palmer
- Dec 13, 2022
- 6 min
Just $1? Undervaluing conservation
Conservation is intrinsically valuable - but that value can't be recognised within commodity supply chains
Nick Keppel-Palmer
- Nov 21, 2022
- 7 min
Business is screwing up nature
If a single commodity supply chain penetrates a landscape it creates a massive environmental and economic distortion. Time for change.
Nick Keppel-Palmer
- Nov 2, 2021
- 5 min
Keeping it Simple? Now that's Stupid
The pursuit of Silver Bullets and an obsession with standards are not helping with climate "What's the single most effective thing I can...
Nick Keppel-Palmer
- Jun 23, 2021
- 4 min
Work with nature, design for place
Regenerative businesses don't have 'supply chains' Not in the conventional sense at least. As we start making our first products through...
Nick Keppel-Palmer
- Feb 22, 2021
- 5 min
How brands can restore nature
We forgot not just who we were, but where we were The past year or so has been like waking from a dream. Once we started building the...
Nick Keppel-Palmer
- Jan 26, 2021
- 9 min
How to reconnect humans to nature?
Humans have become disconnected from nature - if we're going to fix the planet we need to fix that.
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