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Could brand strategy be good for the planet?*
Redefining value is the crucial first step to decoupling our system from destructive volume addiction. Brand strategy can help.
Nick Keppel-Palmer
Apr 30, 20248 min read


More money, less stuff.
To fix the planet we need a new value system. More from less. This is where brand strategy and sustainability intersect.
Nick Keppel-Palmer
Apr 24, 202410 min read


Clothing's 'opioid' problem
All the growth in clothing since 1970 is in synthetics. 16KGs of stuff for every human on the planet - every year - is too much
Nick Keppel-Palmer
Apr 23, 20245 min read


Competitive edge in a finite world
Our economic system disregards all natural constraints. Marketing and branding has aided and abetted this destruction. Time for a change.
Nick Keppel-Palmer
Apr 6, 20235 min read


Just $1? Undervaluing conservation
Conservation is intrinsically valuable - but that value can't be recognised within commodity supply chains
Nick Keppel-Palmer
Dec 13, 20226 min read


Business is screwing up nature
If a single commodity supply chain penetrates a landscape it creates a massive environmental and economic distortion. Time for change.
Nick Keppel-Palmer
Nov 21, 20227 min read


Keeping it Simple? Now that's Stupid
The pursuit of Silver Bullets and an obsession with standards are not helping with climate "What's the single most effective thing I can...
Nick Keppel-Palmer
Nov 2, 20215 min read


Work with nature, design for place
Regenerative businesses don't have 'supply chains' Not in the conventional sense at least. As we start making our first products through...
Nick Keppel-Palmer
Jun 23, 20214 min read


How brands can restore nature
We forgot not just who we were, but where we were The past year or so has been like waking from a dream. Once we started building the...
Nick Keppel-Palmer
Feb 22, 20215 min read


How to reconnect humans to nature?
Humans have become disconnected from nature - if we're going to fix the planet we need to fix that.
Nick Keppel-Palmer
Jan 26, 20219 min read
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