Nick Keppel-Palmer1 day ago10 minMore money, less stuff. To fix the planet we need a new value system. More from less. This is where brand strategy and sustainability intersect.
Nick Keppel-PalmerMay 25, 20236 minBrands are getting sustainability wrongBrands are terrible at dealing with sustainability. Treating it as a risk or a product feature. They could do so much more - and should.
Nick Keppel-PalmerApr 6, 20235 minCompetitive edge in a finite worldOur economic system disregards all natural constraints. Marketing and branding has aided and abetted this destruction. Time for a change.
Nick Keppel-PalmerJan 2, 20234 min"Where are you from?" Identity and placeStories shape identity. Telling stories helps create communities. Stories are central to the brand strategy for this new Georgian business