The components of a redefined value system. Regenerative value - embracing head and heart. Where brand and sustainability strategy meet.

Putting a value on nature - specifically nature uplift as a welath creating activity - is transformative. A key pillar of value redefined .

Combining brand and sustainability points to a planet friendly form of value creation. Identity - with places, with people.

Redefining value is the crucial first step to decoupling our system from destructive volume addiction. Brand strategy can help.

To fix the planet we need a new value system. More from less. This is where brand strategy and sustainability intersect.

Brands are terrible at dealing with sustainability. Treating it as a risk or a product feature. They could do so much more - and should.

Our economic system disregards all natural constraints. Marketing and branding has aided and abetted this destruction. Time for a change.

Stories shape identity. Telling stories helps create communities. Stories are central to the brand strategy for this new Georgian business

Most places don't have an NHS. In Georgia healthcare is a business. By necessity.