#sustainability

Nick Keppel-Palmer

The problem with your cashmere sweater

Fast Company on cashmere and Mongolia. Grateful for the shout out for Good Growth. Our perspective comes from seeing the apparel chains...

Nick Keppel-Palmer

Value beyond measure - what really matters

Brand world and sustainability world are full of clever people. If they got together they could redefine value and save us all from misery.

Nick Keppel-Palmer

Redefining Value. Getting sustainability right.

Brands should embrace sustainability as an opportunity to redefine value - it's an amazing opportunity. One that brand world has missed.

Nick Keppel-Palmer

Brands are getting sustainability wrong

Brands are terrible at dealing with sustainability. Treating it as a risk or a product feature. They could do so much more - and should.

Nick Keppel-Palmer

Water - the future for 'proper' sustainability brands?

the task for brand in water is groundbreaking - get people to use less and pay more. Every sustainability brand will face the same challenge

Nick Keppel-Palmer

How to reconnect humans to nature?

Humans have become disconnected from nature - if we're going to fix the planet we need to fix that.