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    How brands can restore nature
    • Feb 22, 2021
    • 5 min

    How brands can restore nature

    We forgot not just who we were, but where we were The past year or so has been like waking from a dream. Once we started building the Good Growth Company we began to realise that pretty much everything we'd been taught - about economics and brands - was wrong. Good Growth means human wellbeing integrated with the health of the planet. Living with nature, not from it. The Good Growth system requires a reordering of priorities - relegating pursuit of profit (and scale) to a sup
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