Work with nature, design for place
Regenerative businesses don't have 'supply chains' Not in the conventional sense at least. As we start making our first products through Good Growth we've come to focus on what we really mean by "ecosystem out". A conventional supply chain sees an ecosystem - a place - at best as a "source of raw material". The design process starts at the other end of the chain, say in a studio in Milan, where the decision is made to make a wonderful cashmere cardy in beautiful colours. Then