Good Growth Advisors

We forgot not just who we were, but where we were The past year or so has been like waking from a dream. Once we started building the Good Growth Company we began to realise that pretty much everything we'd been taught - about economics and brands - was wrong. Good Growth means human wellbeing integrated with the health of the planet. Living with nature, not from it. The Good Growth system requires a reordering of priorities - relegating pursuit of profit (and scale) to a sup

A glimpse at our pilot ecosystem in western Mongolia About 36 very bumpy hours in a Land Cruiser from Ulaan Bataar will take you west to the valley of Chigertei in the very far west of Mongolia. Or you can fly if you have no sense of irony. This is a place which is extreme. It can be astonishingly cold. And breathtakingly beautiful. It's ethnic Kazakh, so the people who live here are not really Mongolian, they have their own sense of identity which is very connected to the pl

There are far too many animals in Mongolia - it's turning into a desert And a system narrowly focused on "fair" pay for herders makes it worse On 10th January at the Volans "Tomorrow's Capitalism" event we referred to the damage caused by mass market knitwear and cashmere. Cheap cashmere mean that the only way herders can increase their income is by increasing the number of animals. This has led to a mass of livestock that is completely out of whack with the ecosystem. Paying