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Biograpi
Project type
Brand strategy, value propositon
Date
2022
Location
Tbilisi Georgia
Role
Lead on strategy
Redefining value in real estate. Launching a new entrant into Georgia's crowded but undifferentiated real estate developer market.
In a country that thrives on community spirit, stories and connection Biograpi was the only developer that designed around soul and spirit - weaving the complex and rich stories of people and place into the design of the projects.
Until now Georgian developers had paid no attention to the history or spirit of the place - designing copycat towerblocks driven only by narrow metrics of price per square meter.
Designing for soul gives Biograpi a priceless edge and enduring differentiation.
