Nick Keppel-Palmer writes in Fast Company about how “Boundaryless” businesses multiply value. A version of the article originally appeared as part of Wolff Olins’ annual Game Changers report.
Nick says: “The brands that will have the greatest impact on all our lives are those that see themselves not as citadels that need defending but as causes that need joining. The most important, most effective, most impactful brands are those that have put petty competition behind them and embraced collaboration as an operating principle—it is their core DNA. These brands are clear about their ambitions and are not shy about seeking out others who share those ambitions.”
Read the rest on FastCo: