The kind of work we do
We design strategies for lasting success. Good for the planet, for people, within a robust and commercially successful model. Business for good.
Business built on a deep sense of 'who we are' and 'what the world needs from us'
This is where business and brand strategy intersect.
We work in all sectors
In recent years we have been especially focused on eco and environmental businesses, and in developing pioneering brands in frontier and fast developing economies.
Corporate growth strategies for VW, PwC, HSBC.
New business models for health, wine, agricultural products.
Environmental businesses such as Good Growth, Riversimple.
Redefining value for scarce resources such as water in the Middle East.
Recently several projects in Georgia - a wine business, a leading bank, a hospitals business, a socially focused residential business.
Wissol Group - new residential brand and business (2023 launch)
Georgia Healthcare Group - strategy for the country's leading hospitals group (2023 launch)
NWC - redefining the value of water in the Middle East (2022)
PwC - brand strategy; global healthcare strategy; regulatory response; technology consulting strategy; purpose
SAAB - back to our roots brand strategy after change of ownership
RBS - strategy reset after banking crisis
Musgrave - future of food
Husky Finance - strategy and investment
Petromin - brand architecture
Bank of Georgia - brand strategy; brand architecture
Nissan - product positioning
Royal Mail - brand strategy through transition from public service to private company
Post Office - brand strategy through demerger from Royal Mail
Lebara - innovation in Middle East
Maple - business and brand strategy
Work WellBeing - business and brand strategy
Shecco - business and brand strategy
Direct Line - innovation
Royal College of Psychiatrists - image of psychiatry in the mental health landscape
HSBC - leadership program
LPP - Local Government Pension Scheme pooling
Volkswagen - strategy for growth
“Nick pieced us back together. 'all the King's horses and all the king's men couldn't.....but Nick could'"
CEO and Founder, on getting through the toughest of tough times
“Nick made a big impact. Stopped all kinds of nonsense, killed white label, got us into sensible pricing and one product, took us from a confused brand and business to become Husky. It was quite a contribution .”
Steve Wilkinson, CTO Husky Finance