The cases that shaped Good Growth

Every experience matters. From working with large corporates to deliver growth, to planning how radically ambitious eco-businesses can get to market, to working out how public bodies can spur innovation - all of it has helped to shape the evolution of Good Growth

Our work to date has had to confront fundamental questions around purpose, legitimacy and identity. Getting to the bottom of what, if anything, gives any business the right to exist. Getting to the heart of what "value" really means, whether to compete or collaborate, and above all how to find a good way to grow.

Initially "growth" was all about more - more bottom line, more sales, more people. Numbers. But over time it became clear that the kind of growth that is only about scale and bottom line isn't the kind of growth we need.


What's needed is a new formula for business and brands - a way to operate and thrive that is in synch with the needs of people and - above all - planet. Good Growth.

Below are four cases that most shaped the evolution of Good Growth.

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Teliani Valley - place and story


Mongolia - whole of the chain


Citadele - for the people

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Riversimple - whole system approach

Client selection

PwC - brand strategy; global healthcare strategy; regulatory response; technology consulting strategy; purpose

SAAB - back to our roots brand strategy after change of ownership

RBS - strategy reset after banking crisis

Musgrave - future of food

Husky Finance - strategy and investment

Petromin - brand architecture

Bank of Georgia - brand strategy; brand architecture

Nissan - product positioning

Royal Mail - brand strategy through transition from public service to private company

Post Office - brand strategy through demerger from Royal Mail

Lebara - innovation in Middle East

Maple - business and brand strategy

Work WellBeing - business and brand strategy

Shecco - business and brand strategy

Direct Line - innovation

Royal College of Psychiatrists - image of psychiatry in the mental health landscape

HSBC - leadership program

LPP - Local Government Pension Scheme pooling

Volkswagen - strategy for growth

“Nick made a big impact.  Stopped all kinds of nonsense, killed white label, got us into sensible pricing and one product, took us from a confused brand and business to become Husky. It was quite a contribution .”

Steve Wilkinson, CTO Husky Finance

“Nick pieced us back together. 'all the King's horses and all the king's men couldn't.....but Nick could'" 

CEO and Founder, on getting through the toughest of  tough times